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Press
August 14, 2006
BARONA VALLEY RANCH RESORT & CASINO HONORED WITH 13 AWARDS
AT ANNUAL ROMERO AWARDS IN LAS VEGAS
Awards Program Recognizes Excellence in Casino Marketing
SAN DIEGO (August 14, 2006) – Barona Valley Ranch Resort & Casino took home four Diamond Awards, four Gold Awards, two Silver Awards, and three Honorable Mention Awards at the annual Romero Awards held during the recent Casino Marketing: The 2006 Conference at the Paris Las Vegas Hotel.
The Romero Awards honor the most significant achievements in casino marketing and promotion in the gaming industry. The award is named for casino marketing pioneer and author John Romero.
"Barona's direct mail and casino promotion work is some of the best I've seen in 46 years in the gaming business," said Romero. "From format to copy, it's solid, and everything they do is measurable. Few casino marketing departments operate on such a consistently high level. Now here's the scary part; from what I see they get better each year."
Barona was honored with the following awards:
Diamond Award: Club Barona Offer E-mail Reminder Campaign, E-mail Marketing; Balboa Park December Nights: Presented by Barona, Public Relations; New Year’s Eve 2005 Incentive Drawing, VIP Promotion; and Take it or Leave it, Casino Floor Promotion
Gold Awards: Club Barona Casino Promotion E-mail Reminder Campaign, E-Mail Marketing; $1,000,000 Blackjack Tournament, VIP Promotion; Keys to Your Dreams Bonus Entry Game, Web Site Marketing; Club Barona Bi-Monthly Newsletter Campaign, Direct Mail Marketing
Silver Awards: New Member Double Cover, Casino Floor Promotion; Sweet Dreams VIP Slot Tournament, VIP Promotion
Honorable Mention Awards: Jackpot Money Machine, Casino Floor Promotion; Double Cover Global Cash Access Prospecting Campaign, Direct Mail Marketing; Club Barona New Member Welcome Campaign, Direct Mail Marketing
"Barona competed against some of the leading Las Vegas gaming industry brands and we were thrilled to be honored with 13 awards," said Linda Devine, assistant general manager of sales and marketing. "Our team of marketing professionals has once again showed that they are tops in the industry."
Blending the best of San Diego's most elegant resorts with the gaming excitement of Las Vegas, the Barona Valley Ranch Resort & Casino is San Diego’s leading destination resort featuring 400 luxury guest rooms and suites, a 300,000 square foot casino, a lakefront wedding chapel, the AmBience Day Spa, a full-service events center, and the 18-hole championship Barona Creek Golf Club, rated the 3rd best resort course in California by Golfweek Magazine. For Barona Valley Ranch Resort & Casino reservations and information, visit www.barona.com or call toll free 888-7-BARONA (722-7662).
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